How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 08:28
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
Price
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Processes
Product
Do liberals realise that God, who is much more powerful than them, is on the side of Trump?
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)